Magazine_Conventions

Term	Description
Banner	A banner is typically on the front cover of a magazine which is the length of the full width of the page.
Cover Lines	Cover lines are little summaries of some the stories in which are going to be inside of the magazine. This is just a mini version of the most enticing stories.
Headline	This is the main heading on the magazine, which is usually the biggest font of a different type of text of colour from the rest on the magazine. This headline then relates to the main story which is inside the magazine.
Exclusive	Exclusive is where the magazine ensure that potential buyers know that the story inside is only on this particular magazine and exclusive only to that particular magazine.
Lure	A little part of the story or the beginning is shown on the front cover and then continued inside of the magazine, which usually continues onto the next page.
Left third	The left third consists of the main featured article; this is to show what is going to be on the magazine. This is typically at the bottom left of the magazine.
Masthead	The masthead is the main title at the top of the front cover. The masthead identifies the magazine cover for example “Billboard”.
Kicker	The kicker is used to make a story stand out from all of the others from the rest of the magazine. This is usually done through different font of colours.
Splash	Splash is the main story on the front cover, this is usually with a picture and headline. This ensures that it is clear what that particular story is about.
Strapline	The headline which is in a smaller font which is then appearing over the headline.